I build products that turn messy, high-stakes problems into measurable outcomes — from conversational AI for state marketplaces to institutional investor intelligence.
17 years across GetInsured, Optum, hCentive, and Varis. Currently leading Product & Strategy at GetInsured while building two independent ventures — X-Trail and SpaceFlowMap AI.
Three disciplines I return to across every product — from regulated health insurance to B2B marketplaces to zero-to-one ventures.
Turning LLMs, ML classifiers, and agentic workflows into real product surface area — evaluated honestly against buy / build / partner trade-offs.
Server-side A/B tests, optimization loops, and positioning that shortens funnels, reduces churn, and moves the revenue line with evidence.
Building and coaching cross-functional product orgs — PMs, designers, data scientists, engineers — aligned around one honest north star.
A decade of shipped product across health insurance marketplaces, B2B platforms, and AI.
Leading GTM for a conversational-AI MLP that delegates routine agent tasks, authenticates claim codes, and retrieves agent information — reshaping how call centers serve citizens enrolling in health coverage.
Result: Targeted 25% call-center efficiency gain. Server-side experimentation drove a 12% renewal-rate lift year over year.
Rebuilt the items micro-service with product classifications and ML-based classifiers that learned and fixed catalog issues on a two-sided e-commerce marketplace.
Result: 16% reduction in cart abandonment, 20% lift in average basket size, and funnel shortened by 2/5 through A/B-tested search and navigation.
Built and led a 25-person product team, revamped Agile processes, ran six user focus groups with 35+ participants, and launched an Early-Career PM program that won CEO-level support.
Result: Persona-driven marketing added 3,000 MAU and 15,000 page views. Mentor-mentee talent pipeline seeded across the org.
Led product development and launch for a self-service SMB benefits marketplace, running diverse A/B tests to remove entry barriers and streamline conversion. Owned North Star (MAU) and KPI design.
Result: 90% YoY increase in employer portal usage, 1,600 employers serving 100K+ employees, $161M total premium processed, and annual churn held to 3%.
Two zero-to-one products I've founded, designed, and shipped end-to-end — from schema design to App Store.
Institutional investor intelligence platform tracking 9,700+ fund managers via SEC 13F filings. I architected the data pipeline, subscription gating, and frontend rebuild from zero — turning raw regulatory data into something hedge funds and analysts actually want to read.
LiDAR-powered mobile app that scans your room and runs a 16-zone Vastu analysis with numerology reporting and AI-powered guidance. I designed the gradient-mesh aesthetic system, credit-based StoreKit 2 IAPs, and the SwiftUI architecture — turning ancient spatial wisdom into a shippable consumer product.
Every roadmap I've shipped has been shaped by research, experimentation, and honest feedback loops. The job isn't to defend a feature — it's to find out whether it earned its place. That framing keeps teams calibrated and customers at the center.
Read case studies →By day, conversational AI inside regulated state health insurance marketplaces at GetInsured. By night, institutional-grade investor intelligence on X-Trail and consumer AI on SpaceFlowMap. Different users, same discipline — evidence over opinion.
Let's talk →Evaluating Senior PM, Principal PM, and Director roles at ambitious teams building AI-native or health insurance / fintech products at scale. I also advise a small number of founders.